DragonFit Puts the Fire in Women’s Fitness

10354224_933740636668567_5340300732775557086_nAt Armadillo Advertising we are committed to helping our small business clients grow and prosper. We work with them to find promotional solutions that will help them increase their visibility and build their brand. One such client is DragonFIT a full-circle women’s empowerment and fitness company located in Marble Falls, Texas, that helps women build not only a healthy body, but also a healthy mind and spirit. Owner, Danielle Bryan, a certified personal trainer and WBFF pro fitness model, started the business in 2014, and in just one year, it has grown significantly.

Bryan started DragonFit because she saw a huge void missing in women’s fitness programs. “Most of the fitness programs I saw were all about ‘looking a certain way and not feeling good about yourself along the way’,” says Bryant. “ With DragonFit, we help to build women up, no matter where they are in their fitness journey. We cheer each other on through each triumph, large and small.”DragonFit offers a wide range of services to its clients. “ We have a variety of virtual boot camp programs for women as well as life coaching and merchandise,” says Bryant. “The boot camps run anywhere from five to eight weeks. Each program comes complete with a weekly workout routine, nutrition guidelines, healthy living tips and fun weekly challenges.” DragonFit offers the following bootcamps:

  • BodyByDragon for any level
  • BridalFit for brides & bridal parties
  • OfficeFit for women who have to sit at a desk all day, and
  • AthleteFit for women wanting to train for a specific race or event!

All DragonFit women are plugged in to a private Facebook group (soon to be app) where they cheer each other on and provide DragonFit support!  According to Bryant, “We really are like one big positive sisterhood, and I think the world needs more of that!”


Bryan hopes to launch a line of merchandise as the business continues to grow. “The addition of merchandise to DragonFit has been a daunting yet amazing thing for us! We plan to keep selling hats, tank tops and other DragonFit merchandise to represent women’s desire to live a healthy lifestyle and support other amazing women!”

Bryan has a long-term vision for the business. “I would love to grow DragonFit to the point where we have thousands of women participating in the various boot camps, reaching their goals and cheering each other on. This is just the beginning for DragonFit, and with such a strong team of women whose lives have already been changed, I hope to make the DragonFit logo the emblem representing fearless and fabulous women doing what makes them happy and looking good while doing so! We hope to really expand the brand and solidify the merchandise line so we can see that fierce dragon everywhere!


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